John Fogarty is pictured in Music Week receiving the BMI Award on behalf of New Songs Administration for 4 million performances of “Uptown Funk”. The caption reads: “The only way is Uptown. John Fogarty, founder of New Songs Administration, recently received a BMI award for four million performances of Mark Ronson/Bruno Mars’ Uptown Funk in the USA — achieving what other songs have taken 50 years to do in just four years.” A monumental accomplishment indeed.
John Fogarty of New Songs Administration receives a BMI award for 4 million performances of “Uptown Funk” in the USA. This is a phenomenal achievement for the song which first charted less than 4 years ago in 2014.
For perspective, several classic songs from the 1960’s at the same awards ceremony were receiving awards for 3 and 4 million performances. “Uptown Funk” has achieved in 4 years what other classic songs have taken 50 years to achieve in terms of US airplay.
Not bad for an indie publisher either!
Cadillac has chosen “Uptown Funk” to introduce its innovative new XT4 model. The commercial debuted during the broadcast of the Academy Awards in the United States, and its use of “Uptown Funk” illustrates Cadillac’s ability to appeal to new generations and keep its iconic brand at the forefront of the automotive market.
Car lover and New Songs owner John Fogarty declined the offer of a new Cadillac (only joking) as he is devoted to the ’56 Eldorado favoured by Elvis, but agreed that the use of “Uptown Funk” in the new commercial for Cadillac would be great for both Cadillac and “Uptown Funk”
Skippy, one of America’s favourite peanut butter spreads, has chosen "Uptown Funk" for its new TV advertising campaign using the soon to be immortal line from the monster hit! "Smoother than a fresh jar of Skippy" indeed!
Iconic cosmetic brand L'Oreal has chosen "Uptown Funk" as the music for its upcoming major worldwide advertising campaign for its Garnier line. The commercial for the Garnier Fructis HairFood Mask originates in France and New Songs Administration thanks French sync queen Jessica Ibgui for her wonderful efforts on bringing the deal to fruition. Naturally, a monster fee has been secured for the use of the biggest hit of the modern era in connection with this world-famous brand. All L'Oreal users are sure to be "funked up!"
BMI London Honors U.K. Publisher of “Uptown Funk” BMI’s Executive Director, Writer/Publisher Relations Europe & Asia, Brandon Bakshi, proudly presented New Songs Administration’s John Fogarty with a BMI award for co-publishing the mammoth hit “Uptown Funk”. Based in London, New Songs Administration is the only U.K. publisher on the chart-topper, which was the most performed song in the United States in 2015.