The second highest grossing Bollywood movie of 2019 features NSA composition, “Everyday” as recorded by rap king, A$AP Rocky, and featuring Knight of the Realm, Sir Rod Stewart.
The film is Gully Boy, an Indian musical drama about a poor college student with a love of rap music. Growing up in the slums of Mumbai, protagonist Murad writes poems and lyrics to express himself and his dissatisfaction with his life’s circumstances. With dreams of fame, he participates in underground rap battles and gains notoriety on social media before embarking on his dream career. The film is inspired by the stories of real-life Indian rappers Divine and Naezy.
“Everyday” was produced by Mark Ronson and samples Rod Stewart’s vocals from the classic recording, “In a Broken Dream” (another NSA composition), which features on most of Rod’s “Best of” compilation albums and is regarded by many as one of his finest moments (out of many). “Everyday” was previously featured in the film, Baywatch, and this placement takes Rod from the beach to Bollywood.
New Songs Administration’s catalogue includes an impressive array of compositions, including a share of worldwide mega-hit “Uptown Funk”, and compositions “Here Comes Summer” (UK #1 in 1959), “Almost There” recorded by Andy Williams, and the English National Treasure, “The Laughing Policeman”. NSA also administers the A. Schroeder catalogue with its wealth of songs recorded by Elvis Presley, Frank Sinatra, Sammy Davis, Cliff Richard, and well-known boy band, The Beatles.
“NSA’s managing director, John Fogarty, says, “This [placement] shows that music has no boundaries. In the first instance, a rap god samples a rock god, and then the new recording ends up in an Indian movie about hip hop — fantastic!”
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Welcome to Bollywood, Rod!